Another trend that is being adopted by manufacturers is the incorporation of yerba mate, ginseng, and green tea that consist of antioxidant and polyphenol content to make energy drinks healthier, further creating a positive outlook for the market. They are also launching new flavors, such as blueberry, strawberry limeade, white grape, passion fruit, and pomegranate, to expand their product portfolio. This, in turn, has prompted manufacturers to introduce low-calorie product variants containing all-natural and organic ingredients that are fortified with vitamins, whey, minerals, and soy proteins.

There has been a shift from aerated drinks toward energy drinks due to the growing health consciousness among the masses and their altering taste preferences. They offer numerous advantages, such as providing instant energy, reducing fatigue, repairing muscle, and improving concentration and overall athletic performance.Īs per the analysis by IMARC Group, the top companies in the energy drink industry are making extensive investments in product innovations to improve the overall quality of the drink. Energy drinks are beverages with high levels of stimulant ingredients, such as caffeine and guarana, as well as sugar, taurine, ginseng, and vitamins.

The global energy drinks market reached a value of US$ 39.3 Billion in 2021.

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